The Features And Benefits Of Using Portable Advertising

Portable advertising banners are some of the most exciting and attractive advertising solutions available at conferences and exhibitions today. You should consider getting custom-made portable advertising solutions for your next trade show to ensure your products stand out. By reviewing the benefits and advantages to be had by using these brightly colored displays, you will be able to maximize the results your exhibition advertising strategies generate.

Banners that are portable can be designed to meet your unique requirements too. There is an assortment of banner sizes for you to choose from to ensure your advertising displays look perfect in high-profile locations. Whether you are trying to bring more traffic to an exhibition booth, or you are just trying to provide potential customers with additional information about your products and services, you can use these customized solutions to achieve your advertising goals.

If portability is the key to your advertising strategy, you should start your search for the perfect advertisement by reviewing the various features of these products that make them so portable. Banners are typically very lightweight and can be folded up to make them easy to carry. Also, some companies now design their products to retract so that you can

Why You Should Be Using Physical Signage To Advertise Your Local Business

A lot of companies are wholly focused on online advertising. They believe that this is the surest way to connect with their targeted markets. While social networking sites, company blogs and web pages are certainly viable platforms for outreach, they may not be ideal for connecting with and converting the prospects in your local area. Following are several reasons why physical signage is still an essential part of any good advertising campaign.

Signage is incredibly cheap and more importantly, an investment in a single sign can actually provide exponential returns. That’s because a single sign can hang for many years or it can be taken down and used again and again. Those that are fairly small in size are also extremely portable and can be taken on road trips to trade shows and other major marketing events.

It is important, however, to purchase high-quality signage that will wear well, particularly if you intend to use this at the commercial property exterior, where it is likely to have the greatest effects. This way, these products will not fade or show other evidence of serious wear and tear. Good signage will always reflect well on both your company and your brand.

People are tired

More Top OOH Media Products That Drive Sales and Clicks

In today’s multi-faceted digital world there are many innovative ad strategies available to agency creatives and brand managers tasked with growing brand value and increasing sales. Yet, according to Google, over half of all digital spending is wasted! Comscore indicates that 46% of all online advertising is never seen while the use of ad blockers is growing fast amongst high earners and millennials.

Want to improve a brands online marketing? Market the brand with outdoor advertising products because nearly two thirds of web traffic isn’t human but 100% of OOH traffic is! Consumers often recall seeing a brand’s new TV ad, even though no such ad has been produced. It turns out that what people remember is the Out Of Home advertising they pass each and every day.

With this fourth article in our series on the Out-Of-Home advertising industry, we go from the train station to the airport.

Platform Power and In-Station Supremacy: Concern for the environment and the availability of Park and Ride programs has a wide range of business professionals, college students and many other types of consumers leaving their vehicles in parking lots and riding commuter trains to and from work. Train and subway platforms offer exceptional

Everything You Ought To Know About Vehicle Wraps

Media companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye catching. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.

Vehicle wraps also known as vehicle graphics and vehicle advertising is the most cost-effective way to spend your advertising dollars. Your advertising message can be displayed in a colorful and most entertaining way. Your advertising can be seen by tens of thousands of people a day, 24 hours a day and 365 days per year.

Vehicle Wrap Types

Vehicle wraps and vehicle graphics is suitable for:

1. Boats

2. Buses

3. Cars

4. Cargo Vans

5. Motorcycles

6. Trailers

What are the options?

– Full Wrap

The full wrap is the most effective marketing tool currently available. It incorporates your company colors, logo and marketing messages. All these style elements are combined with eye-grabbing graphics that turn heads.

– Partial Wrap

The partial wrap integrates your vehicle’s base color into the design of the marketing message. The philosophy behind the design is the same.

– Graphics

Pairing your graphics with lettering allows the graphics to do their job of creating interest while the lettering informs the consumer about your business and products.

– Lettering

Lettering

5 Reasons You’re Not Getting Good Work Out of Your Advertising Agency

Business owners know one key to profit and successful growth is an effective advertising campaign. After all, it’s tough to stay in business when people don’t know about your business. Hiring an advertising agency is a smart way to get creative solutions for company recognition, but sometimes that’s not enough. Your sales may remain flat and your customer base may stagnate or even drop off if you’re not getting good work out of your advertising agency. If you’re not getting the results you were hoping for – the ones that you’re paying hard-earned money for – here are five reasons why that may be case:

You’re not being honest with the agency

An ad agency is there to solve problems, not read minds, so give clear direction on where you’d like advertising to take your company – and if you don’t know the answer to that then make sure you let your agency know. If you see something you like in an otherwise bad strategy, point it out and let your group work on that. Give open feedback to a new pitch by talking about what exactly it was you liked about a suggestion or idea. Speak up about what you

Vinyl in Advertisements

In today’s society, advertisements bombard us on a daily basis. Chances are a large portion of outdoor advertisements you see have some sort of vinyl decal applied to them. But why vinyl? Why not use a heavy plastic or metal, something a little sturdier? We’ll cover why vinyl is the most popular option for this application.

First of all, it’s important to know what vinyl is. Vinyl is defined as a synthetic resin or plastic consisting of polyvinyl chloride particularly used for covering materials. Essentially it is a very thin and versatile plastic. As we all know, plastic has a million uses and is water proof, making it ideal for outdoor use. Because of the thin nature of vinyl, it is also very flexible, yet durable which means it can easily be cut into different shapes and placed on a variety of surfaces.

If you are going to spend the money on advertisements, you want them to last a long time. Vinyl is durable, light weight, and waterproof. This means that it can withstand all types of weather for long periods of time without being damaged or worn out. Vinyl graphics are also great on vehicles for advertising purposes and can withstand

4 Tips for Making the Most Out of Your Digital Menu Board

So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make your font large enough to read, even for someone who just walked in without their glasses.

3.